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1A: A new address has been supplied by the NCOALink
product or ICOA product and is DPV confirmed.
1C: DPV confirmed. Deliverable as long as the name of
the addressee is correct.
1F: DPV confirmed. A CMRA (Commercial Mail Receiving
Agency) address that includes a PMB (Private Mail Box)
number. Deliverable or forwardable by the CMRA as long
as the name of the addressee is correct.
1G: An address has been converted by LACSLink and is
DPV confirmed.
1H: DPV confirmed in a Unique ZIP CodeTM or a Military
ZIP Code. In each case, the USPS delivers mail to a
central point (a company, a university mail room, a military
Post OfficeTM), but final delivery to individual addresses (a
specific building, department, or individual) is handled by
employees within the organization.
2C: General Delivery Addresses or a DSF2® delivery point
drop. Final delivery is probably dependent on building
manager.
2D: DPV confirmed High Rise address. The primary
address (street information) is verified by the DPV product,
but secondary data (apartment or suite) is missing or
incorrect. The address is NOT within a major metro area so
it may be deliverable.
2E: Address is a CMRA but it does not have a PMB
number.
2F: A new address has been supplied by NCOALink or
ICOA and has been DPV confirmed and the new "move to"
address is a seasonal address. This score may indicate a
"snowbird" or someone who routinely moves between two
addresses.
2G: An address has been converted by LACSLink and has
been DPV confirmed and the converted address is a
seasonal address. This score may indicate a "snowbird" or
someone who routinely moves between two addresses.
2H: Address does not have a ZIP+4 Code or any postal
coding, but it is a known address. This is new construction
or renovation that is "new to the file." Current postal files
don't yet contain delivery point information for this address,
so it won't qualify for postage discounts. The address will
be coded, probably within the next 30 days.
3B: DPV confirmed. The address and surname are very
similar to a record on the NCOALink database, but differences
in either the first name or the middle name prevent a match;
therefore, a forwarding address cannot be supplied.
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How will you be using your list?
How much risk are you willing to accept for deliverability?
Accurate, Mailable Addresses include records with
Mail Confidence Scores of:
Mouse over a Mail Confidence Score for a complete definition.
Low to no risk includes:
Accurate and Mailable Addresses Only -
Almost all of your records will be delivered. These records are DPV (Delivery Point
Validation) confirmed, which means that this address has been confirmed as a valid
delivery point. If cost control is a priority, or if your message is personal or
confidential, then you shouldn't check any additional boxes. However, if you want
to expand your mailing universe and can tolerate some risk, you might consider checking
additional boxes.
Accurate, Mailable Addresses and Probably Deliverable
include records with Mail Confidence Scores of:
Mouse over a Mail Confidence Score for a complete definition.
Very little risk includes:
Also "Probably Deliverable" Addresses -
Most of your records will be delivered. These records are DPV (Delivery Point Validation)
confirmed, but might include some seasonal addresses or other challenges in delivery.
If cost control is a priority, or if your message is personal or confidential, then
uncheck this box. Or, if you want to expand your mailing universe even more and
can tolerate additional risk, you might consider checking the "Some risk" box.
Accurate, Mailable Addresses and Probably Deliverable
include records with Mail Confidence Scores of:
Mouse over a Mail Confidence Score for a complete definition.
Some risk includes:
Also "Might Be Deliverable" Addresses -
Some of your records will NOT be delivered. All of the primary addresses are DPV
(Delivery Point Validation) confirmed, but a few records might lack necessary secondary
information, such as an apartment or suite number. Some of these additional records,
though, will be delivered. You'll spend a little more and see a few more returned
mail pieces, but you'll reach more prospects, too.
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